Essential oils have been used for ailments and self-care for 3500 years BC (before Christ). Before perfume was polluted by manufacturers adding dangerous chemicals, perfume oils were completely plant-based and self-preserved. They were predominantly aromatic, with a healing purpose.

Society has been bombarded and physically affected by the harmful ingredients in conventional perfume (especially designer perfume), which focus on signature scents that are cheap and profitable, yet completely toxic. The industry is protected due to secret recipe laws, which means ingredients are unregulated.

With education at our fingertips (literally), we have quicker access to scientific studies which have exposed fake fragrances for causing disease, infertility and hormonal imbalances, directing consumers to more natural alternatives. Do you know what's in your perfume?